TRADITIONAL TV NETWORKS VS STREAMING PLATFORMS: THE SHIFT OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF CHANGING VIEWING TRENDS AND ONGOING COMPETITION

Linear TV networks have long been recognized as traditional television formats, relying on scheduled programming via satellite. In contrast, digital services operate on ad-supported systems, with Netflix, Disney+, and Apple TV+ serving as dominant forces. As viewer preferences shift, rivalry between broadcast stations and online content providers h